“A place rich in contrasts, where the city bursts into the interior space.”The city and the home. The MSGM store is a place of contrasts, which finds the right balance for the brand’s eclectic clothes. A contemporary neo-minimalism for a brand that comes to life with the energy of the city. The black asphalt flooring brings to mind the pavements of the metropolis. White plaster walls, elegant marble, and a black natural rubber line define the borders of a space that houses a small tree that protrudes from the roof. The two levels of lighting allow for an even diffusion across the environment and directly onto the clothes worn by pink mannequins.
A smooth and shiny brass strip outlines the perimeter of this console with a glass top. The brass strip goes down to the ground and then up again, becoming its only support.