MSGM Store
Milano 2013

“A place rich in contrasts, where the city bursts into the interior space.”The city and the home. The MSGM store is a place of contrasts, which finds the right balance for the brand’s eclectic clothes. A contemporary neo-minimalism for a brand that comes to life with the energy of the city. The black asphalt flooring brings to mind the pavements of the metropolis. White plaster walls, elegant marble, and a black natural rubber line define the borders of a space that houses a small tree that protrudes from the roof. The two levels of lighting allow for an even diffusion across the environment and directly onto the clothes worn by pink mannequins.
Console Table
A smooth and shiny brass strip outlines the perimeter of this console with a glass top. The brass strip goes down to the ground and then up again, becoming its only support.

CLIENT: MSGM
TYPE: Commercial