Pinko is inaugurating a new boutique at 13 Via Ponte Vetero in the Brera art district. The Brand unveils a new concept that combines the ancient architecture of the place with the modern design of the furnishes. This emphasises the contrast between the metallic hardness of the industrial environment and the exclusive elegance of fine materials, such as marble and brass. The 100 sq.m space has a narrow and elongated shape and is divided into a sequence of rooms. The distinctive features are those of a late 19th century upper-class interiors: untreated larch flooring with a worn appearance, mouldings that frame the transitions between rooms, granite columns, and covings that enhance the harmony of the environment. There is also a special room, a vault where the most precious ‘jewels’ are kept together with interactive elements, thereby allowing customers to choose a product and purchase independently.