Viktor&Rolf Upside Down Store
Milano 2005

The concept develops around the idea of amusement and illusion creating an upside-down world, where you walk on the “ceiling-floor” under a parquet ceiling. A world where the neoclassical style is intentionally recognisable in every detail: the rigorous symmetry, opulent panelling, columns, arches, mirrors, chandeliers, fireplaces, and armchairs, which become surprising clothes hangers.

CLIENT: Viktor&Rolf
TYPE: Commercial